Tia Gendusa is a dedicated bulldog mom, wife, and skincare formulator. Her journey to create WorthyOf is rooted in a personal revelation that began nearly a decade ago, during her most vulnerable moments in the trenches of infertility.

As a former IVF patient, she gained an expansive understanding of the critical role clean ingredients play in health and fertility, and grew increasingly frustrated by the limited availability of truly clean products on the market.

Fueled by a desire for better, she dove wholeheartedly into the world of cosmetic science and formulation and launched the WorthyOf brand in 2023.

What began as a personal mission quickly revealed a true calling—crafting gentle, effective personal care products designed especially for those, like Tia, navigating the unique needs of maturing, sensitive skin.

Worthy Of is more than a brand—it's a reflection of a lifelong dedication to helping others embrace their unique beauty.

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